Mark Cuban has accused Elon Musk of rigging Twitter's algorithms to promote his own tweets and points of view. Cuban claims that the site's algorithm highly ranks tweets that followers interact with, which is convenient for Musk as he is the most followed person on Twitter. The added click necessary to take users to a feed showing only tweets from accounts they personally follow will keep most users on the "For You" timeline, making the most followed Twitter accounts more influential. This is just one in a string of complaints Cuban has made against Twitter, including losing 800-1,000 followers each day despite paying for its subscriber program.