Hennessy, the world’s leading producer of cognac, has unveiled its latest initative in the Web3 space. The H3NSY eco-system, which features a new brand mark, website, and Twitter handle, reinforces the brand’s commitment to Web3 projects, collaborations, and innovations. 

Over the past year, Hennessy has introduced several exciting Web3 projects, including the launch of its first NFT-connected bottle, H8, which saw the bottles sold via Blockbar for $250,000 each, another Blockbar drop with Paradis Gold, as well as the introduction of a cultural NFT social club, Cafe 11, in collaboration with DAO Friends with Benefits (FWB). Through Cafe 11 NFT holders are given access to a program of Hennessy cultural events, with the inaugural event taking place last December in Miami and more programming updates to be released soon. These initiatives have established Hennessy as a strong player in the Web3 space and a driving force for innovation in the industry. 

With the launch of H3NSY, the 250-year-old cognac brand is taking its entrance into the blockchain universe one step further, allowing dedicated focus and communication around its endeavors and providing a hub for its community to learn about and engage with these initatives.