As the cryptocurrency market experiences a downturn, attracting more users and investment could help it weather the storm. However, the complexity of understanding gas fees and wallets can be a barrier for newcomers. To encourage user adoption and capital inflow, web3 needs smoother on- and off-ramps to make it easier to buy into and interact with blockchains. Mainstream financial institutions such as Mastercard, PayPal, and Robinhood are rolling out new crypto products and services to make the space more accessible, which could be the catalyst that pushes crypto from a niche to something more.
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