Mainstream brands and financial services firms are cautiously exploring the world of cryptocurrency, but are hesitant to fully embrace it due to uncertainty and lack of trust. The crypto industry has faced challenges from regulators and internal issues as it tries to expand.

While there has been an influx of capital and talent in the web3 world, more work is needed to ensure traditional players can confidently enter the ecosystem.

The technology behind crypto holds promise for financial industries, but safety and simplicity must be prioritized for it to scale globally. Mastercard aims to provide a technological foundation that allows both small startups and massive financial institutions to innovate and build upon.