Living Proof has taken a step forward in the metaverse by announcing that it will soon open a storefront in the metaverse. It has partnered with ByondXR for this purpose, allowing it to boost the creation of a virtual store with four rooms to attract visitors for an immersive experience.

This will be the brand’s debut in the segment of virtual stores, marking the first-ever step for the brand in the virtual e-commerce industry. Anyone who visits the store will get access to the list of products while learning about the company’s history.

The section on virtual rooms, coupled with an AI Hair Quiz, makes this concept more interesting. The development is centered around Science in Action by empowering the customers to browse their favorite products. The brand will also attempt to recommend the best products for customers based on their performance in the quiz.