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Linkin Park’s New Music Video Is Directed by NFT Artist Pplpleasr

Popular rock band Linkin Park is back with a never-before-released song pulled from its archives, as well as a brand new music video—and it has a Web3 connection: it’s directed by noted digital artist Emily “pplpleasr” Yang and Maciej Kuciara, co-founders of Web3 video platform Shibuya.

A teaser for the “Lost” music video was shared through Linkin Park’s official social media channels late Wednesday credits pplpleasr and Kuciara as co-directors and showcases Mirai, the protagonist of Shibuya’s NFT-driven anime web series, “White Rabbit.” The video will be released at 12am ET on Friday.

The YouTube page lists Shibuya as the production company for the animated video, with AI startup Kaiber listed as a support studio. Kaiber uses artificial intelligence to generate animated video footage based on terms entered via its platform.

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