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Lego Teams Up With Fortnite Creator Epic Games To Enter the Metaverse Market

Lego, the Danish toy giant renowned for its colorful plastic bricks, is preparing to expand its entertainment offerings portfolio by targeting the metaverse. 

The company is teaming up with Epic Games, the gaming engine company and creators of the popular video game Fortnite, to develop a virtual world that will help it continue to expand its market share and growth streak by entering new digital markets, Financial Times reports.

Lego’s strategy is to continue to grow by offering its products in digital markets, allowing users to recognize the brand even online.

(By Paul L.)

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