LeBron James, arguably the most famous basketball star today, was photographed wearing special-edition Nike sneakers that can only be purchased by minting an Ethereum NFT created by Nike subsidiary, RTFKT. And the RTFKT founders apparently also presented the living legend with his very own Clone X NFT avatar, as well.

James was seen wearing the RTFKT x Nike Air Force 1 Genesis sneakers on Tuesday ahead of the Los Angeles Lakers’ Game 1 victory against the Golden State Warriors in the NBA’s Western Conference Semifinals. The Lakers tweeted a photo of James wearing the black and red kicks, alongside a photo of teammate Anthony Davis.

The RTFKT x Nike Air Force 1 Genesis is a set of just 1,776 total pairs of sneakers in that style that can only be obtained by purchasing an NFT and then redeeming it for the physical product. Secondary market prices for the Genesis NFTs start at 0.4 ETH, or $740 on OpenSea. The physical sneakers can only be redeemed until May 8, per an official FAQ.

There are several other RTFKT x Nike Air Force 1 styles of NFT-based kicks also available in varying quantities and at different secondary market prices. The most limited style, called “Alien” and featuring something of a neon twist on the Lakers’ own yellow and purple look, has a total supply of just 60 pairs that start at 5 ETH ($9,245).

(By Andrew Hayward)