Lacoste, the apparel brand, has launched a virtual store for the summer that offers an immersive retail experience. Developed by Emperia, the digital store includes elements exclusive to holders of Lacoste's UNDW3 NFT passes. Visitors can explore a tiled boutique before taking the elevator up to an outdoor pool area overlooking a beach, and participate in a crocodile-themed scavenger hunt game. Holders of Lacoste's UNDW3 tokens can access an additional underwater VIP space where they can purchase an exclusive UNDW3 apparel collection, with each physical garment coming with its own digital twin as an NFT.
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