Kraken Offers Contestants Chance to Choose NFTs on Williams Racing F1 Cars for US Grand Prix

Kraken has announced a new sweepstakes, offering winners the opportunity to choose which NFT appears on one of two Williams Racing cars competing in the upcoming U.S. Grand Prix. The crypto exchange hopes to increase customer engagement and expand its customer base through its partnership with the Formula 1 team. Kraken previously announced plans to showcase customer-owned digital collectibles on its cars throughout the F1 season, following in the footsteps of other crypto companies such as FTX and Mysten Labs. Despite regulatory uncertainties, Kraken aims to continue its recent growth in the U.S. market.

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