Kraken, a San Francisco-based cryptocurrency exchange, has signed a deal with British Formula 1 (F1) team Williams Racing to become its first official crypto and Web3 partner. As part of the agreement, Kraken’s branding will appear on the rear wing of the Williams cars, driver’s suits, and caps for the remainder of this year’s F1 World Championship Season. Kraken’s NFT marketplace users will have their owned NFT artwork appear on the rear of Williams' race cars during select Grand Prix events. The partnership also involves designing limited-edition caps for select races, collaborating on content to educate fans about Web3, and participating in pop-up experiences and F1 Fan Zone initiatives hosted by Williams Racing throughout the season.