Korea's leading ICT company, Lotte Data Communications (LDCC), will participate in the coming CES 2023 held in Las Vegas, USA. It will be showcasing differentiated metaverse technology at the main exhibition hall, Central Hall.

The final version that Lotte Metaverse aims for is a world where online and offline worlds are integrated, just like the movie 'Ready Player One'. Products purchased within the metaverse can be used in the virtual world and also be delivered in the real world. To enable such a business model, LDCC created an immersive and realistic metaverse platform based on hyper-realistic content. This is because when browsing expensive items, consumers will not click on the purchase button if they are looking at unsophisticated product images in the form of game items.