Photographer Jeremy Cowart is preparing to produce 10,000 unique NFTs in just 20 minutes at a live event in Nashville. Rather than rely on generative code or post-production effects, Cowart will use colored lighting, robotics, three layers of projection, and a vast LED wall to create the images, with his face at the center.

The event, sponsored by OpenSea, will be streamed online, and the resulting collection will go on sale one week later. Cowart has photographed figures including Barack Obama and Taylor Swift and his work has been regularly featured in The New York Times, Rolling Stone, and Time. He said that combining his creative process with the NFT space had resulted in "something really special here. Historic, even".

The project is powered by Kaleidoscope, a digital creator tool developed by transient Labs, which pulls generative traits out of photographs to inform the metadata that powers NFT collections.

(By Sander Lutz)