The International Table Tennis Federation (ITTF) has partnered with Floki, a cryptocurrency, for the ITTF World Table Tennis Championship Finals in Durban, South Africa from May 20-28. The partnership will see Floki receive advertising on the field of play, global press releases, and its brand will appear on all WTT digital platforms. Floki is a play-to-earn cryptocurrency that originated as a meme coin based on Elon Musk’s dog and has since evolved into a fully functioning Web3 ecosystem with NFTs, a metaverse, DeFi, and prepaid Floki Visa and Mastercard gift cards. The team at Floki expects the partnership to give them significant exposure in China and Hong Kong, key regions expected to play a role in crypto adoption this year.
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