Insomnia Labs Launches ‘Loyalty+’ Program, Pioneering Web3 Loyalty

Insomnia Labs, a blockchain technology company based in New York, has launched a new loyalty program called 'Loyalty+' that aims to bring brands into the world of web3. The program uses blockchain, NFTs, and AI to offer a platform where communities can engage with their favorite brands and earn rewards.

Insomnia Labs has partnered with several influential entities, including Coca-Cola, NYX Professional Makeup by L’Oréal, and Coinbase, to bring this initiative to life. The program promises to revolutionize brand community engagement through digital loyalty campaigns that incorporate personalized features and gamification.

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