German luxury fashion house HUGO BOS AG has entered the world of the Metaverse and NFTs with the launch of a new Web3 experience. 

According to the company’s press release, its HUGO division, which focuses on appealing to younger consumers (i.e. it focuses on self expression), has collaborated with Web3 firm Imaginary Ones on “a holistic, 360-degree metaverse experience” and this partnership “sees HUGO take a major step forward in its exploration of the metaverse, as the launch of its first-ever NFT collection marks another significant milestone in the global refresh of the brand in 2022.”

(By Michael Lavere)