The rise of e-commerce in the 1990s paved the way for online sales to become more popular. Today, the internet retail industry could be the driving force behind digital currencies becoming mainstream. Adoption of cryptocurrencies has been slow due to regulatory issues, scams, and lack of public knowledge.

However, experts believe that online shopping could help speed up the acceptance and use of virtual assets due to benefits such as global accessibility, reduced transaction fees, and enhanced security features. Despite challenges such as price volatility and regulatory environment, collaborations between the cryptocurrency and e-commerce industries could lead to innovative solutions that promote more mainstream acceptance of digital currencies.