In conversation with CNBC on Thursday, O’Leary was asked how much he was paid for the promotion, O’Leary said the deal worth roughly $15 million in total. That included funds for various agents he needed to pay, and $9.7 million in crypto investments, and $1 million in the company’s equity.  

The investor has since lost all of those funds within FTX after his account got “scraped,” along with the relevant data. 

“It was not a good investment,” he said. “I don’t make great investments all the time. Luckily, I make more good ones than bad ones, but that was a bad one.”