Grayscale's new CEO and Head of Distribution and Strategic Partnerships, John Hoffman, has been investing in BTC since 2013, but "it took much longer to emotionally invest in its innovation." Hoffman also stated that in terms of time, the innovation trigger for blockchain has already passed 15 years, but when considering its adoption and impact, it may currently only be at 1% of its exponential trend. Hoffman expects that digital assets will change the way people live, work, and entertain themselves in the next decade, and that we are currently on the "enlightenment slope," with the early promises of blockchain increasingly being put into practice and demonstrating real-world utility.