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Google to experiment with ads that appear in its AI chatbot in Search

Google has announced plans to run Search and Shopping ads inside its conversational AI experience in Search, via the recently announced Search Generative Experience (SGE) in the US. The company showed how ads could run above and below this new experience at its I/O developer event earlier this month. Google will also experiment with ads that are "directly integrated" within the AI-powered snapshot and conversational mode, which will appear alongside relevant queries. These ads that accompany the AI chatbot's responses will still be clearly labeled as "Sponsored" results using bold, black text.

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