Google search data for Bitcoin has dropped to a level not seen in two years, indicating a decline in interest in the cryptocurrency industry. Despite the rise in Bitcoin prices in 2023, trade volume and liquidity have been affected by the dwindling interest. This trend has been ongoing since before the 2022 bear market, and regulatory issues in the US may worsen the situation. Institutional and retail investors have been leaving the sector, resulting in significant capital flight. The question remains whether crypto can recover its former glory after the scandals that caused its decline in popularity.