James Tromans, Google Cloud's Head of Web3, has stated that the crypto industry is too focused on token prices rather than using smart contracts to solve real-world business problems. Tromans believes that the focus should be on the business logic in the smart contract rather than the supply and demand dynamics of the token.

He argues that blockchain and smart contracts can lead to innovation, lower operational costs, and new revenue streams. Tromans also suggests that blockchain technology won't see mass adoption until user experience improves and private keys are abstracted away.