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Google’s cryptocurrency-related advertising policy will be revised on January 29 and may cover Bitcoin ETF advertising

On Monday, Google will update its policy to allow certain cryptocurrency products to advertise on its main search engine. Bitcoin ETF seems to meet the criteria, sparking speculation among industry insiders. It is reported that Google's cryptocurrency and related advertising policies will be revised on January 29 to allow "advertisers offering cryptocurrency trusts for the US" to advertise.

Because Google has high transaction processing capabilities in search, cryptocurrency analysts are optimistic about the potential inflow of Bitcoin ETF. According to recent data from DemandSage, Google processes 8.55 billion searches per day. However, it is worth noting that Google has not explicitly stated which products are allowed in "cryptocurrency trust" advertising. 

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