Google has launched a new tool called Product Studio, which uses generative AI to allow Google Shopping merchants to edit and customize their product images for free. The tool is designed to help sellers diversify product and lifestyle images used on e-commerce listings, something that can be time-consuming or require expensive photography. Product Studio generates different background scenes to suit different ad campaigns or simply replace a plain backdrop. It also allows sellers to instantly remove the existing background of an image if they need a blank backdrop, and increase the quality of small or low-resolution images.