Gary Vaynerchuck, a well-known entrepreneur and NFT collector, launched the VeeFriends NFT collection in May 2021, which offered unique tokens for exclusive access to events. During VeeCon 2022, attendees needed to hold at least one VeeFriend Series 1 NFT to access the event, demonstrating the potential of NFT tickets.

Vaynerchuck continued with NFT-based tickets for VeeCon 2023, which attracted almost 5,000 attendees, many of whom were VeeFriend NFT holders. In an interview with Cointelegraph at VeeCon 2023, Vaynerchuck discussed the potential of NFT tickets, his thoughts on cryptocurrency, and plans for VeeCon 2024.

GV expressed excitement about the potential of the metaverse in the long-term, but acknowledged that we are not quite there yet. He emphasizes the importance of understanding that the VeeFriends brand is a 20-year marathon and questions whether people are truly committed to the long-term vision or just in it for short-term gain. When it comes to storing his substantial NFT collection, he opts for hardware wallets for maximum security and prefers to be custodial with his seed phrase.