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FTX-Backed NFT Company Airing $6.5 Million Super Bowl Commercial

The NFT and gaming company Limit Break, backed by FTX in a funding round last year, spent $6.5 million for a 30-second advert that will air during this year’s Super Bowl, the company said in a statement. It’s the first time an NFT developer has purchased an ad during the Super Bowl, one of the most-watched events on television that brings in an audience of roughly 100 million people each year.

Limit Break will use its time to promote a “free” NFT tied to the web3 gaming ecosystem it has been developing.

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