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FTX Arena Is Now Kaseya Center: Where Crypto Sports Sponsorships Are Headed

The FTX Arena is no more, and the Miami Heat’s stadium now has the namesake of Kaseya, a Miami-based software company. It’s the latest domino to fall in the slowing of crypto sports sponsorships.

Blockworks previously reported in January that crypto companies flooded approximately $515 million into the sports sponsorship market in the first half of 2022, according to GlobalData. In the second half of the year, crypto sponsorship spending slumped to $3 million.

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