Jenny Johnson, CEO of Franklin Templeton, said in an interview with CNBC that the company has decided to launch a physical Bitcoin ETF because the demand for Bitcoin continues to increase. The launch of Franklin Templeton's Bitcoin ETF is a strategic response to Bitcoin's increasing use in trading and its integration into a wider financial system. The industry is still in its early stages, and holding Bitcoin is very complicated for ordinary people who do not understand the technology. Bitcoin ETFs allow people to access Bitcoin without dealing with the complexity of the technology. She added that ETFs make Bitcoin more accessible, which is ultimately a good thing for adopting Bitcoin. Johnson also said that Franklin Templeton has been bullish on the crypto industry for many years and conducted in-depth research on asset tokenization on public blockchains for the first time in 2021. The company will continue to create investment products that customers need, whether in the form of crypto ETFs or mutual funds. However, she did not further elaborate on the company's future plans.