France previously proposed a strict bill that limited influencer marketing for cryptocurrency firms to only licensed companies, but no such licensed firms existed in the country. This created a problem for the industry's growth. However, the French Senate recently announced a new bill that regulates influencer promotions across industries, requiring only that crypto firms be registered with the Financial Markets Authority. Non-compliance with the new regulations can lead to severe penalties, but the bill offers a more balanced approach to regulation, encouraging the growth of the crypto industry while ensuring consumer safety and financial market integrity.