Fox Entertainment and its web3 arm Blockchain Creative Labs are unveiling a new token-gated fan experience for the network's hit singing competition show “The Masked Singer.”

Holders of a non-fungible token, or NFT, called “Masked Singer Stars,” will be able to “watch exclusive content featuring behind-the-scenes and confessionals from this season’s contestants.” The NFTs will cost about $50 and there will be a limited supply of 1,050, Fox said in a statement.

Fans will need to win a chance to purchase the NFTs by scanning a QR code and then participating in interactive initiatives like voting on the contestants they think will advance. By participating, fans will be able to "level up their Loyalty Pass" and become eligible to buy the NFTs which will unlock additional exclusive content. The fan voting will not influence the outcome of the show, the media company said.