The former Head of Digital at the globally renowned Gagosian gallery is taking her experiences in the art world to Web3.

Susannah Maybank, who spent years in fine art, is building Tonic.xyz, an NFT gallery focused on curating generative art collections by providing artists the infrastructure to mint their code on-chain.

Maybank co-founded Tonic with Mariam Naficy, founder of online design marketplace Minted. The first collection on Tonic will launch Jan. 31 and feature a generative art collection from Jaime Derringer, artist and founder of publication Design Milk.

Generative art has had its moment in a chilling crypto winter, where artists such as Tyler Hobbs and Erick Calderon have produced successful collections on generative art platform Art Blocks.