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Forever 21 and Paris Hilton Release Virtual Fashion and NFT Collections on Gaming Platform Roblox and the Sandbox

Fashion brand Forever 21 has collaborated with Virtual Brand Group to launch an AI-designed Barbie collection on the gaming platform Roblox, timed with the release of the upcoming Barbie movie. The collection combines physical and virtual products, using AI technology in conjunction with human talent and existing human creations. In another virtual world collaboration, The Sandbox has partnered with 11:11 Media to release a non-fungible token (NFT) avatar collection featuring playable avatars based on Paris Hilton. The collection will be available for public mint on May 31 and includes 11 one-of-a-kind NFTs that come with VIP tickets to Hilton's concert in Los Angeles. The Sandbox has previously partnered with luxury brands Gucci and Charles & Keith on gamified experiences, with the latter's activation extended until May 31 due to its popularity.

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