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First National Geographic NFT Launch Meets Massive Backlash, Technical Issues

National Geographic has launched NFTs on Polygon, posting a detailed explainer of the technology on social media, prompting outright rage from hundreds of fans of the 135-year-old nature-centric magazine responding with rage. 

NatGeo’s Instagram, Twitter, and Facebook accounts posted an image of a Bored Ape Yacht Club (BAYC) NFT Monday with a caption detailing the rise of NFTs, which are unique blockchain tokens that signify ownership. 

The social media posts were designed to prepare the magazine’s mainstream audience for its own NFT drop on Polygon, which dropped Tuesday and features work from 16 different photographers including Justin Aversano, Reuben Wu, Cath Simard, and John Knopf. 

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