Owen O'Donoghue, who spent more than a decade working in Facebook’s (now Meta) gaming division and is on the verge of launching his own crypto-based game, said Apple’s strict App Store rules, which prohibit a large degree of functionality and takes a 30% cut of all in-app transactions, is a major impediment to the wider adoption of blockchain games.   

“A lot of games out there today … would not comply with the App Store and they are unable to really scale,”  O'Donoghue said. Although there have been some improvements in Apple’s policies according to the former Facebook executive, they nonetheless are holding the industry back as iOS users are essentially sealed off from playing mobile games that incorporate dynamic use of digital assets like NFTs.