F1 Ticket Provider Platinum Group Introduces NFT Tickets for Global Racing Event

Platinum Group, the leading ticket issuer for Formula 1, has partnered with blockchain infrastructure company Elemint and Web3 agency Bary to release non-fungible token (NFT) race tickets. The NFTs will be minted on Ethereum sidechain Polygon and provide access to the Monaco Grand Prix this weekend. They will also offer holders hospitality benefits and future race discounts to encourage loyalty. According to Elie Zerbib, Co-Founder of Bary, NFTs in the form of tickets offer transparency, traceability, seamless digital ticketing, personalization and engagement. Jacques-Henri Eyraud, CEO of Elemint said that leveraging blockchain technology for event ticketing will extend far beyond F1 into sports and entertainment more broadly.

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