June 23 (Cointime) - Experts from the entertainment, loyalty, and gaming industries discussed how their sectors can drive mass adoption of Web3, despite challenges in the broader crypto market. The sentiment around Web3 and a decentralized, creator-focused digital future remains positive. Entertainment executives believe that visual media like TV and movies can gradually onboard mass consumers to Web3, while NFTs are allowing artists and gamers to own in-game assets and control ticket distribution. Major sneaker companies like Nike and Puma are also partnering with Web3 brands to offer digital collectibles to their fans.

The Sartoshi project's ownership has been transferred to the community, and its simplistic collection has gained a significant following online with individual NFTs selling for over $1,000. The collection has generated nearly $125 million in sales and can be purchased on secondary marketplaces like OpenSea. Other NFT-related news includes a partnership between Elixir Games and GameStop, and the release of a dog-themed NFT collection by Germany's intelligence agency. The article also provides an overview of Bitcoin ETFs, including their pros and cons.