European Union officials have discussed the implementation of additional measures to increase transparency of artificial intelligence (AI) tools, including OpenAI's ChatGPT, to the public. The European Commission deputy head, Vera Jourova, has suggested that companies using generative AI tools with the potential to generate disinformation should label their content to combat fake news.

Jourova also called for companies integrating generative AI, such as Microsoft's Bingchat and Google's Bard, to create safeguards to prevent malicious actors from using them for disinformation purposes.

The EU is preparing its forthcoming EU AI Act, which will provide comprehensive guidelines for public use of AI and the companies deploying it.