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Enterprise Software Giant Salesforce Partners With Polygon for NFT-Based Loyalty Programs

Salesforce, one of world’s largest customer relationship management software firms, has partnered Polygon Labs to help its clients develop non-fungible token (NFT) based loyalty programs on the Polygon blockchain, Ryan Wyatt, the president of Polygon Labs said on Twitter Thursday.

On Wednesday, Salesforce launched its Web 3.0 service to enable its client companies to mint, manage and sell NFTs on a blockchain platform, according to its website.

“NFTs present an opportunity for companies to find new audiences and source zero-party data, and to unlock co-creation and co-ownership, token-gated communities, and personalized engagement using wallet data,” the company said.

(By DANNY PARK)

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