Emirates NBD, a UAE-based bank, has opened a Digital Asset Lab to explore new ideas for consumer-facing financial services using digital assets and their underlying technologies. The bank has partnered with professional services firm PwC and digital asset technology platform Fireblocks as founding council members.

The lab will focus on four key areas, including strategy and policy, architecture, partners, and capabilities, aimed at developing new solutions that optimize customer experience. The move is seen as a step towards accelerating the bank's transformation journey and keeping up with the latest trends in the financial services industry.