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Elon Musk Rebrands Twitter Blue Subscription Service to X Premium with Ad Revenue Sharing Model

Elon Musk has renamed Twitter Blue, the subscription service of the social media platform, to X Premium following a major rebranding of Twitter to X. X Premium subscribers who meet certain criteria, including having at least 15 million total impressions on their posts in the last 3 months and at least 500 followers, will be eligible for a share of the ad revenue based on their engagement on the platform. Musk has also announced that all ad revenue generated from non-subscribers will be kept by the platform. The ad revenue is shared based on advertisements posted in the comments of user tweet replies, similar to TikTok's format.

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