Adding to the growing list of radical implementations to improve Twitter’s bottom line and promote citizen journalism, Tesla CEO Elon Musk announced that creators on the social media platform can now monetize their content.

The ‘Subscriptions’ feature allows Twitter users to charge followers a monthly price “from one of the price points made available by Twitter.” Once, paid, the subscribers get access to the creator’s exclusive content, unviewable in public.

Twitter will allow creators to keep up to 97% of the revenue until $50,000 in lifetime earnings, following which the revenue split will be dropped to 80% for the creators. The social media has partnered with payments processor Stripe to payout the creators on Twitter.