Despite advocating for an industry-wide halt to AI training, Elon Musk has reportedly kicked off a major artificial intelligence project within Twitter. The company has already purchased approximately 10,000 GPUs and recruited AI talent from DeepMind for the project that involves a large language model (LLM), reports Business Insider.

One source familiar with the matter stated that Musk's AI project is still in its initial phase. However, acquiring a significant amount of additional computational power suggests his dedication towards advancing the project, as per another individual. Meanwhile, the exact purpose of the generative AI is unclear, but potential applications include improving search functionality or generating targeted advertising content.