Elon Musk has verbally attacked advertisers who are boycotting X, stating that the boycott will ruin X. Earlier on November 27th, X may lose up to $75 million in revenue due to more and more advertisers withdrawing. Internal documents show that over 200 ad units from companies such as Airbnb, Amazon, Coca-Cola, and Microsoft have been listed, many of which have already stopped or are considering pausing advertising on the social network.