NFT shop Doodles will acquire animation studio Golden Wolf in the latest example of consolidation in the web3 market.

Once complete, the team at Golden Wolf, which worked on smash hit cartoon series Rick and Morty and with heavyweights such as Disney, will join Doodles, according to a report in Billboard. 

The tie-up also will mean the launch of a new joint venture called Active Ingredient. Through Golden Wolf's pre-existing partnership with creative studio Psyop, it will aim to "reinvent storytelling and the tools used to make them a reality" via blockchain and AI technology, according to the Billboard report. The joint venture will aim to create tools and techniques for brands, filmmakers and producers. As part of the deal, Psyop is investing in Doodles.