Doodles 2, the follow-up project to Ethereum NFT collection Doodles, is set to launch soon with the opening of the Genesis Box. This tokenised bundle contains two pieces of digital apparel, along with a beta pass for the Doodles 2 platform, enabling holders to customise full-body avatars.

Doodles 2 is not built on pre-defined Ethereum PFPs but focuses on tradeable, customisable digital clothes and multi-chain use cases. Doodles 2 is a cross-chain experience that bridges Ethereum NFTs to Flow, where the wearable NFTs are minted and can be traded. The platform offers users the ability to design their own Doodles avatar and bring it across platforms and experiences.

The launch aims to draw in a broader audience, potentially featuring millions of avatars, and is part of a larger effort to expand the Doodles IP. Brand partnerships, events, retail experiences, social media content from animation studio Golden Wolf, and music drops in partnership with Pharrell Williams are among the initiatives being pursued.

(By Andrew Hayward)