July 4 (Cointime) - Dior's B33 sneakers, part of the Men's Fall 2023 collection, incorporate blockchain technology to create a digital double or NFT for every pair, ensuring unparalleled authenticity. The sneakers are also equipped with an NFC chip for access to an exclusive online platform, providing digital certificates of authenticity and preparing to launch a range of exclusive services. Dior's parent company, LVMH, has already integrated blockchain into other product lines, but Dior's approach avoids trendy jargon and instead highlights the benefits of the product. With only 470 pairs available at a price tag of $1,350, the B33 sneakers are set to become one of the most exclusive in the world.