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DigiDaigaku NFTs' Price Rises After $6.5M Super Bowl Ad

While Sunday night’s Super Bowl did not air any cryptocurrency advertisements, one non-fungible token (NFT) collection did shell out for one of the expensive commercial spots – and is seeing a pump on the secondary market.

DigiDagaku, an NFT project by Web3 gaming company Limit Break, aired an ad touting a free mint of its Dragon Eggs collection during the game. By scanning a QR code, viewers could mint the free “digital collectible” as advertised in the commercial.

While the tokens themselves did not cost anything to mint, their value on the secondary marketplace soared following their Sunday night ad. According to data from NFT marketplace OpenSea, the 10,000 unit collection’s floor price is 0.31 ETH, or $460. Its trading volume is 1,133 ETH, about $1.7 million.

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