Deloitte and Sinclair Broadcast Group said they'll be launching a new metaverse sports fan community experience leveraging Epic Games' Unreal Engine to "enhance the ways in which fans and audiences can build connections and engage with the content they love."

"The community is poised to redefine sports viewership and experiences through the metaverse," Deloitte said in a statement. "Sinclair's sports community goes beyond game time, providing a metaverse experience to engage fans during post-season, pre-game, post-game and eventually, during the game."

The experience, which launches the week of March 6, was built by Deloitte's Unlimited Reality practice, which brings together 3D computing, artificial intelligence, web3, immersive experiences and advanced connectivity to help clients create business value.