The 'Opepen Edition' Ethereum NFT collection, which features Pepe meme-inspired graphics and was initially curated by artist Jack Butcher, has experienced a surge in value and popularity thanks to social media hype. Despite being initially distributed for free, the floor price of the collectibles has risen from 0.47 ETH to 0.90 ETH in just five days, with a current floor price of 0.81 ETH.

The buzz surrounding the NFTs began with a playful rivalry between two Web3 influencers, which led to Butcher creating a customized batch of 42,000 Opepen NFTs that have been embraced by top-tier celebrities and projects in the Web3 realm. This story highlights the potential of social media and digital communities to shape the Web3 realm and underscores the dynamics of the digital art market.