A spoof campaign launched by the anonymous co-founder of NFT marketplace NotLarvaLabs has received $1.1 million worth of Ethereum in just 24 hours. The campaign, which promised supporters nothing in return, has been described as a social experiment and a get-rich-quick scheme. Despite criticism, the campaign has inspired similar initiatives on social media, with some influencers and users asking for donations in return for nothing. The success of the campaign is attributed to the developer's large social media following, which boosts their visibility across the cryptosphere.